Set up Instagram Business and Meta Business Suite
Prepare your shop account, create an optional business portfolio and connect messages in Pasal.
Pasal DMs need a professional Instagram account. A Meta business portfolio manages your business assets and team access. Pasal uses Instagram Login, which does not require a linked Facebook Page. Owners do not create their own developer app.
Switch Instagram to Business
- Open your shop's Instagram profile, then Menu → Settings and activity → Account type and tools.
- Choose Switch to professional account, your category and Business. An existing Creator account also works.
- Review contact details and finish setup. A Facebook Page is optional for Pasal.
Professional accounts are public. Review this before switching a private account.Instagram's account setup guide.
Create a Meta business portfolio, if needed
- On a computer, open Meta Business Suiteand sign in with your Facebook profile. Use your existing business portfolio if you already have one.
- Open the selector below Home at the top left. Choose Create a business portfolio.
- Enter your business's public name, your name and a business email you can access.
- Click Create or Create portfolio, then confirm Meta's email.
Meta's portfolio creation guide.
Add Instagram to the portfolio
- With full control of the correct portfolio, open Settings → Accounts → Instagram accounts → Add.
- Review the prompt, choose Add Instagram account, and sign in to your shop account. Enter any security code on Instagram.
- Confirm and check the username. An Instagram account can belong to only one portfolio. If it belongs elsewhere, ask its administrator for access before changing ownership.
Connect messages in Pasal
Meta Business Suite setup does not connect Pasal or enable automatic replies. Sign in as your shop's owner, open Instagram inbox → Inbox settings → Connect Instagram, and allow profile and messaging access. Continue with Connect Instagram to your dashboard and test a fresh DM.
Pasal handles developer setup and app review. Keep passwords and codes on Meta's login screens. If Meta requests business verification, use your own registered details. Creating a portfolio does not approve Pasal merchant access.
- Add your own 360° photos or a 3D product modelLet shoppers rotate a set of product photos or explore a GLB model, alongside the usual gallery.
- Make the shop look like yoursTemplate, colours, logo, hero photo, and the order of the page, all from the Design tab.
- Preview a look before you save itTry a card in Browse designs, check the Not saved bar, then save the look or discard the trial.