The idea for Pasal.studio started while I was living in Australia.
Around that time, I was watching friends and relatives back home open new cafés and shops. I wanted to start one too, but my parents were not too excited about the idea.
My father has run a clothing store for years. Growing up, I would always hear him say things like “pasal jadai chu” or “pasal janu parcha.”
He has seen every side of running a physical shop. He works seven days a week, has skipped countless holidays, and has been through all the ups and downs that come with it.
So when I talked about opening a shop of my own, he did not want me to go through the same thing.
That made me think differently.
Maybe I did not need to open another café or another physical shop.
Maybe I could build something for the people who already had one.
Instead of serving a mocha, I decided to serve a website.
And when it came time to give it a name, one word already felt familiar.
Pasal.
A word I had heard from my father my whole life.
That idea became Pasal.studio.
Pasal means “shop” in Nepali.