See what is working

The Analytics tab answers the questions worth asking: is anyone visiting, are visits turning into orders, and which items people actually look at.

• Visitors and page views over the last 7 or 30 days, with a daily chart, so you can see what a post or a busy weekend did.
• Add to cart and orders, plus the conversion between them. Plenty of views and few orders usually means a price, a photo or a delivery rule is putting people off.
• Where visitors came from by source (Instagram, WhatsApp, direct), so you know which channel is worth your time.
• Most-viewed items, which is often not what sells the most.

Events shops also get a ticket board: tickets sold, money earned, how many were checked in at the door, and a per-event breakdown. Comp tickets are counted apart, so giveaways never flatter your earnings.

This is first-party and privacy-safe. There is no third-party tracker, no cookie banner, and no personal data: a visit is a random token in the browser, and referrers are stored as a host name only, never a full address.